Our next best action engine uses machine learning to analyze customer data and recommend the best course of action for a particular customer at a particular point in time. The engine is designed to provide personalized recommendations based on the customer's context, preferences, and past interactions with the business.
The next best action engine does not work based on generalized customer personae. Rather it analyzes data about individual customers based on all their interactions with a company. Marketing teams can use the engine to determine which kind of content to present a user, sales teams can use it to determine which product to recommend and customer service teams can use it to suggest services.
Our team of experts would be happy to show you how to leverage our AI-powered next best action engine to lead your customers to the actions that suit them best.REQUEST A FREE DEMO