Pricing & Demand Simulator by AI Studio
Simulate pricing and demand together
A forecasting platform built for retailers to test pricing and demand at scale powered by AI, enriched with external data, and fully compatible with Excel.
See how it works
Why Pricing & Demand Simulator?
Traditional pricing tools can’t keep up with the speed or complexity of modern retail. Our simulator helps you test and compare strategies before rollout, reducing margin loss, improving decision speed and maximizing promo impact.
Forecasting the impact of pricing and promotion changes is risky and slow in-market. Our platform lets teams simulate outcomes in advance to reduce risk and move faster.
Traditional tools limit how much data and how many scenarios you can analyze. Ours handles complex, high-volume simulations with faster processing and flexible modeling.
When internal data falls short, our platform boosts forecast accuracy by layering in external datasets to fill gaps and improve reliability.
Core Product Capabilities
Excel-Friendly. Enterprise-Ready.
Ingest, Compare and augment your Excel models with AI predictions.
Export scenarios and outcomes back to Excel seamlessly.
Interactive SKU Table Simulator
Segment by region, category, or product type to confidently test pricing.
Simulate regional vs. global pricing strategies instantly-no spreadsheet wrangling required.
Collaborate with an AI Agent to model limitless experiments
Ask strategic questions like ‘How do we improve margin by 20% in the Northeast? and get forecast-backed answers you can act on.
Get transparent strategy recommendations supported by your data.
How Pricing & Demand Simulator works?
Step 1 of 5
Connect Your Data
Using Data Hub in AI Studio, ingest all your SKU, pricing, sales, inventory, and product data from anywhere including Excel, databases, or a data warehouse.
Sync data from Excel, ERP, POS, or warehouse systems.
Preserve existing pricing logic from spreadsheets.
Catch data issues early and strengthen forecasts.
Step 2 of 5
Simulate by Segment
Run targeted pricing and promotion simulations across categories, regions, SKUs, or price tiers. Filter and adjust inputs with full control and get immediate forecasts on margin, revenue, and volume.
Model strategies at any level of granularity.
Simulate thousands of SKUs in seconds.
Understand forecasted business impact instantly.
Step 3 of 5
Ask the AI agent
Ask questions like “How can we grow margin 10 percent in the West without losing volume” and get strategy recommendations backed by thousands of simulations. The agent considers your inputs and data context to suggest the most effective path.
Get clear data-backed answers to complex questions.
Explore multiple paths to hit margin or sell-through goals.
Make faster, more confident pricing decisions.
Step 4 of 5
Compare Scenarios
View multiple strategies side by side with visual dashboards that highlight forecast confidence, tradeoffs, and impact by segment. Spot risks early and align on the best move before rollout.
Side-by-side scenario comparison.
Visualize tradeoffs in margin, volume, and revenue.
Identify high-risk or high-opportunity changes.
Step 5 of 5
Export and Align Teams
Export results directly back into Excel or your internal tools. Auto-generate reports tailored for merchandising, finance, ops, or exec teams so everyone can act on the same source of truth.
One-click export to existing planning workflows.
Share-ready summaries for cross-functional teams.
Keep decisions aligned and execution smooth.
Step 1 of 5
Connect Your Data
Using Data Hub in AI Studio, ingest all your SKU, pricing, sales, inventory, and product data from anywhere including Excel, databases, or a data warehouse.
Sync data from Excel, ERP, POS, or warehouse systems.
Preserve existing pricing logic from spreadsheets.
Catch data issues early and strengthen forecasts.
Step 2 of 5
Simulate by Segment
Run targeted pricing and promotion simulations across categories, regions, SKUs, or price tiers. Filter and adjust inputs with full control and get immediate forecasts on margin, revenue, and volume.
Model strategies at any level of granularity.
Simulate thousands of SKUs in seconds.
Understand forecasted business impact instantly.
Step 3 of 5
Ask the AI agent
Ask questions like “How can we grow margin 10 percent in the West without losing volume” and get strategy recommendations backed by thousands of simulations. The agent considers your inputs and data context to suggest the most effective path.
Get clear data-backed answers to complex questions.
Explore multiple paths to hit margin or sell-through goals.
Make faster, more confident pricing decisions.
Step 4 of 5
Compare Scenarios
View multiple strategies side by side with visual dashboards that highlight forecast confidence, tradeoffs, and impact by segment. Spot risks early and align on the best move before rollout.
Side-by-side scenario comparison.
Visualize tradeoffs in margin, volume, and revenue.
Identify high-risk or high-opportunity changes.
Step 5 of 5
Export and Align Teams
Export results directly back into Excel or your internal tools. Auto-generate reports tailored for merchandising, finance, ops, or exec teams so everyone can act on the same source of truth.
One-click export to existing planning workflows.
Share-ready summaries for cross-functional teams.
Keep decisions aligned and execution smooth.
Who we built our Pricing & Demand Simulator for?
Merchandising
Owns pricing strategy across SKUs, manages markdown calendars, category-level pricing.
eCommerce / DTC
Runs digital promotions, manages price testing on site, A/Bs pricing bundles.
Operations & Planning
Balances pricing with supply chain and margin targets, coordinates with inventory.
Finance
Monitors gross margin impact, signs off on large-scale pricing changes.
Analytics / Data / AI
Supports pricing decisions with forecast models, elasticity insights, and ROI simulation.
Founders / Execs
Often directly involved in setting promo cadence or approval of price positioning.
Want to learn more?
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