Letter from the CEO’s desk | December 2025.
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Customer Feedback is Everywhere. Actionable Ecommerce Insight is Not.

ECS helps brands turn scattered reviews, ratings, and customer signals into clear, data‑driven decisions for product, assortment, and merchandising teams.

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Unify the voice of the customer

View customer feedback from reviews, ratings, incidents and returns of all accounts in one place such that it’s clean, structured and comparable.

Turn feedback into action

Translate reviews and ratings into clear product, design, and assortment insights.

Confidence Built on customer signals

Use real customer signals to address issues early and safeguard brand trust across accounts.

Seamless ecommerce signals

Multi-Source sentiment aggregation

Combine feedback from reviews, ratings, incidents and returns of  all accounts into a unified source for a complete market view.

Pinpoint the real problem

Our AI goes beyond ratings to pinpoint what’s wrong and why, analyzing feedback by product attributes and issue types to reduce negative reviews, incidents and returns.

Root cause intelligence

ECS classifies feedback by root cause isolating Product Issues from Packaging, Shipping, or Buyer Remorse so your design team only acts on what they can actually control.

AI-powered recommendations

ECS doesn't just find problems, it suggests solutions, provides product improvement recommendations and generates visual concepts for validation.

Simple steps to better products

Five simple steps to transform customer feedback into actionable insights

1

Onboard & connect your strategic SKU onboarding

Start with a guided onboarding that identifies identical products listed under different names or images and consolidates all variants into a unified view across marketplaces and accounts so every product variant is tracked from day one.

2

Unified data aggregation

Consolidate reviews, feedback, and incidents from all accounts into a single view. Capture every customer insight and create a true source of truth for your brand.

3

Intelligent attribute processing

Our NLP identifies key product attributes like fit, material, and finish, and classifies feedback by type. Turn unstructured data into clear, actionable insights on the most critical issues.

4

Root cause & actionable insights

Distinguish fixable product flaws from non-actionable noise. Trace issues back to their source and know exactly what your team can resolve.

5

Performance analytics & early warnings

Get daily visibility into SKU and brand performance. Spot trends instantly and address emerging risks before they impact sales or reputation.

6

Evidence-backed recommendations

Receive automated product suggestions that match your brand and category identity. Every recommendation comes with clear rationale and visual mockups, so your team knows exactly what to improve.

1. Strategic SKU onboarding

Start with a g uided onboarding that identifies identical products listed under different names or images and consolidates all variants into a unified view across marketplaces and accounts so every product variant is tracked from day one.

2. Unified data aggregation

Consolidate reviews, feedback, and incidents from all accounts into a single view. Capture every customer insight and create a true source of truth for your brand.

3. Intelligent attribute processing

Our NLP identifies key product attributes like fit, material, and finish, and classifies feedback by type. Turn unstructured data into clear, actionable insights on the most critical issues.

4. Root cause & actionable insights

Distinguish fixable product flaws from non-actionable noise. Trace issues back to their source and know exactly what your team can resolve.

5. Performance analytics & early warnings

Get daily visibility into SKU and brand performance. Spot trends instantly and address emerging risks before they impact sales or reputation.

6. Evidence-backed recommendations

Receive automated product suggestions that match your brand and category identity. Every recommendation comes with clear rationale and visual mockups, so your team knows exactly what to improve.

Your customers are talking.
Are you listening?

See how ECS can help you understand your customers betters

Schedule a discovery call

Built for teams like yours

Empowering every role in your e-commerce organization

Ecommerce directors

Drives online revenue performance, monitors product ratings across accounts, identifies underperforming SKUs impacting sales.

Site merchandising managers

Manages product presentation and inventory decisions, tracks listing performance, flags SKUs at risk of markdowns.

Creative / Design directors

Guards brand aesthetic,manages product refresh cycle , validates design intuition with customer evidence and translates customer feedback into design decisions.

Merchandising / Product heads

Often directly involved in SKU decisions, approves production investments, and needs a unified view of brand health.

Founders & Executives

Own assortment strategy, decide what products to launch, scale, improve, or retire, and ensure the assortment evolves based on customer feedback and performance.

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